Decka
12-28-2005, 04:51 AM
Saw this the other day.... its a pretty long read but there are some good little quotes in here i thought i'd highlight:
"Brokeback Mountain," the controversial "gay cowboy" film that has garnered seven Golden Globe nominations and breathless media reviews – and has now emerged as a front-runner for the Oscars – is a brilliant propaganda film, reportedly causing viewers to change the way they feel about homosexual relationships and same-sex marriage.
And how do the movie-makers pull off such a dazzling feat? Simple. They do it by raping the "Marlboro Man," that revered American symbol of rugged individualism and masculinity.
We all know the Marlboro Man. In "The Marketing of Evil," I show how the Philip Morris Company made marketing history by taking one of the most positive American images of all time – the cowboy – and attaching it to a negative, death-oriented product – cigarettes.
Hit the pause button for a moment so this idea can completely sink in: Cigarette marketers cleverly attached, in the public's mind, two utterly unrelated things: 1) the American cowboy, with all of the powerful feelings that image evokes in us, of independence, self-confidence, wide-open spaces and authentic Americanism, and 2) cigarettes, a stinky, health-destroying waste of money. This legendary advertising campaign targeting men succeeded in transforming market underdog Marlboro (up until then, sold as a women's cigarette with the slogan "Mild as May") into the world's best-selling cigarette.
It was all part of the modern marketing revolution, which meant that, instead of touting a product's actual benefits, marketers instead would psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but emotional manipulation sure is an effective way to sell a lot of products.
The "Marlboro Man" campaign launched 50 years ago. Today, the powerful cowboy image is being used to sell us on another self-destructive product: homosexual sex and "gay" marriage.
http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=48076
"Brokeback Mountain," the controversial "gay cowboy" film that has garnered seven Golden Globe nominations and breathless media reviews – and has now emerged as a front-runner for the Oscars – is a brilliant propaganda film, reportedly causing viewers to change the way they feel about homosexual relationships and same-sex marriage.
And how do the movie-makers pull off such a dazzling feat? Simple. They do it by raping the "Marlboro Man," that revered American symbol of rugged individualism and masculinity.
We all know the Marlboro Man. In "The Marketing of Evil," I show how the Philip Morris Company made marketing history by taking one of the most positive American images of all time – the cowboy – and attaching it to a negative, death-oriented product – cigarettes.
Hit the pause button for a moment so this idea can completely sink in: Cigarette marketers cleverly attached, in the public's mind, two utterly unrelated things: 1) the American cowboy, with all of the powerful feelings that image evokes in us, of independence, self-confidence, wide-open spaces and authentic Americanism, and 2) cigarettes, a stinky, health-destroying waste of money. This legendary advertising campaign targeting men succeeded in transforming market underdog Marlboro (up until then, sold as a women's cigarette with the slogan "Mild as May") into the world's best-selling cigarette.
It was all part of the modern marketing revolution, which meant that, instead of touting a product's actual benefits, marketers instead would psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but emotional manipulation sure is an effective way to sell a lot of products.
The "Marlboro Man" campaign launched 50 years ago. Today, the powerful cowboy image is being used to sell us on another self-destructive product: homosexual sex and "gay" marriage.
http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=48076